Following my earlier post about Darren Rovell's incredible book about Gatorade, I would like to share this.
The University of Florida announced the death of Gatorade inventor Dr. Robert Cade today. According to the press release he died due to kidney failure at the age of 80.
In 1965, Cade and three other professors developed Gatorade. Today, a multi-billion dollar industry.
Like I mentioned in my earlier post. If you are interested in sport marketing, there is no way you should skip learning about Dr. Cade's story. It has a reason why Gatorade is called "the father of product placement".
1 comment:
Yea Cade's story is impressive, but i particularly have a bias against him, not his drink, but him. But may he rest in peace.
Post a Comment