Wednesday, November 28, 2007

Poker, an under estimated "sport" marketers dream!


The Poker world has emerged as one of the biggest "new" things around. With television and radio stations such as ESPN and Fox Sports Net among others covering live cash games and tournaments, the potential for continual growth is enormous. The potential that Poker is exhibiting has thus led to a new and exciting market that has taken not only this country but this world by storm!
The realization that poker is here and isn’t going anywhere is distinguished through the extremely large base of players and fans. ITunes has pod casts covering everything from tutorial sessions to coverage of the WSOP (
World Series of Poker). We now even see the world competing against each other in team tournaments in the World Cup of Poker.
There are various written publications out on poker and the poker community. CardPlayer magazine, All-IN magazine, and Bluff magazine are three of top in the industry.
States who have restrictive gambling laws or even where poker is illegal , their are still various non profit poker clubs throughout the U.S., I have been lucky enough to experience the environments of various poker arena's, from the free games in traveling pub leagues, the backdoor cash games, the private games in hotel suites, online play straight through to daily casino play and every atmosphere differs but this remains true, the new and exploding market that is poker is growing faster than anyone could have anticipated. Poker players land on no specific part of the chart in society, but instead land all over. The variety that you get at the tables is almost inconceivable. The ability to get a so called “stranglehold” on even a small part of the emerging poker society will prove to be very lucrative.
If one chooses to play poker for a living it is said to be “a hard way to make an easy living” and nothing could be closer to the truth! For those who find themselves continually hitting felt and taking that long walk to the ATM or making that apologetic phone call to the girlfriend or wife take a step back quickly and reevaluate your situation and know
chips and a chair may not be the best or the only way to be around the game you love but that the poker market doesn’t just stop when you get up from the tables. Poker is everywhere and the market is lucrative, don’t get caught on the rail watching others prosper on and off the felt!

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