Often times in sports today, we get so focused on the wrong things. We put winning above everything. We question which players are using steroids. We hear about another crime committed by an athlete. Players like Michael Vick and Pacman Jones are always in the
headline. These are the stories that people are reading, so these are the stories that we see day in and day out in the sport landscape. ESPN and all of the major sports information websites keep the stories in heavy rotation, and I'm not saying that it's wrong, just interesting.
Well, on Thursday ESPN puplished a story about a little town, with one strong little boy, and five athletes who put that boy above themselves to honor him. Last week, in my home town at Lake Fenton High School, sophomore Eli Florence was crowned Homecoming King. Eli suffers from acute myelogenous leukemia, and has fought the disease since 2003. About a month ago, Eli was only given a few weeks to live. He is still fighting though, and he has become a symbol of strength for the small Michigan community.

Well, on Thursday ESPN puplished a story about a little town, with one strong little boy, and five athletes who put that boy above themselves to honor him. Last week, in my home town at Lake Fenton High School, sophomore Eli Florence was crowned Homecoming King. Eli suffers from acute myelogenous leukemia, and has fought the disease since 2003. About a month ago, Eli was only given a few weeks to live. He is still fighting though, and he has become a symbol of strength for the small Michigan community.

Now I know this doesn't have a whole lot to do with marketing, but I thought it was nice to see a story like this make it to the front page of ESPN. We need more stories like this in sports. I for one enjoy seeing an uplifting story like this in the headlines. I just wanted to shed some light on it, and say how proud of those five athletes that I am. Finally I just wanted to let you know about a 15 year old named Eli who is a true fighter, and a true hero for one little town.