As many of you know, or may not know, the NHL suffered a crippling lockout during what was supposed to be the 2004-2005 season. When the lockout was resolved, not only was there a new collective bargaining agreement between the players association and the league, but a few changes to the rules that helped hockey become a much more exciting game at the professional level. These changes brought on the need for the league to redesign itself to keep up with its improved game. Everything soon became known as the "new" NHL. Even the league's shield logo changed from the old black and orange to a sleeker black and silver version.
The idea of redesigning the league was so accepted by everyone involved in hockey that Reebok, the league's official uniform manufacturer, wanted to create a new uniform for all the teams to use. The new uniform is known as the Reebok EDGE Uniform System. The material is lighter and more form-fitting than the old synthetic blend sweaters the teams had previously used. The material used is also designed to wick sweat and melted ice away from the player and off his body.
Along with the change in uniform opened the door to all the teams to either change their colors, logo, uniform design, or any combination of the three. There were six teams (Columbus, San Jose, Washington, Tampa Bay, Ottawa, and Vancouver) that actually changed their logo. Along with those previous six teams mentioned, 12 other teams completely redesigned their uniforms. The remaining 12 teams in the league only tweaked their jerseys a little, whether it involved changing or removing a stripe or design.
This presented great opportunities for the teams' marketing departments. Teams such as San Jose held a contest where fans got to design the new uniforms. Other teams, such as Minnesota and Pittsburgh were very secretive of their new uniform design by not letting anyone see them until the day they were revealed to the public. These pictures illustrate the differences between the Minnesota Wild's old home jerseys (left) and new home jerseys (right). Quite a difference, right?
The new jerseys, logos, designs, and rules of the league may not make hockey the most popular sport in America, but they surely make it much more interesting than it was before.
Along with the change in uniform opened the door to all the teams to either change their colors, logo, uniform design, or any combination of the three. There were six teams (Columbus, San Jose, Washington, Tampa Bay, Ottawa, and Vancouver) that actually changed their logo. Along with those previous six teams mentioned, 12 other teams completely redesigned their uniforms. The remaining 12 teams in the league only tweaked their jerseys a little, whether it involved changing or removing a stripe or design.
This presented great opportunities for the teams' marketing departments. Teams such as San Jose held a contest where fans got to design the new uniforms. Other teams, such as Minnesota and Pittsburgh were very secretive of their new uniform design by not letting anyone see them until the day they were revealed to the public. These pictures illustrate the differences between the Minnesota Wild's old home jerseys (left) and new home jerseys (right). Quite a difference, right?The new jerseys, logos, designs, and rules of the league may not make hockey the most popular sport in America, but they surely make it much more interesting than it was before.
1 comment:
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