Nielsen Media Research and ESPN are teaming up to nail down what consumers watch what sports and sport related content on various channels. They plan to track how well marketing works not only on TV, but also on the internet and through mobile devices.
The funny part about this is that they are measuring things basically "vice versa." First they want to measure what type of marketing will drive them to use on channel to the other. For example, from the TV to looking at the internet, and then measuring what it takes to go from the internet to watching a program on TV.
With marketing and advertising agencies now constantly trying to "cut through the clutter" with content being thrown at consumers from every direction, this will help ESPN nail how to target which demographics correctly using the right platform.
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